Baby food is a type of food specifically produced for babies less than or about two years of age. The food is inherently made soft for easier consumption and is available in various varieties and flavors as per the requirements.
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On the basis of age, baby food market has been categorized into below 6 months, 6-12 months, 13-24 months, and above 24 months. Among these, 6-12 months category held the largest market share in terms of revenue in 2017, owing to baby food being recommended largely for this age group by medical practitioners.
After the age of six months, baby is capable of eating solid food and less dependent on breastfeeding and liquid diet. The prepared baby food category is expected to record the highest growth rate during the forecast period, owing to growing demand for easily available and ready-to-eat baby foods among working women population across the globe.
Asia-Pacific was the largest baby food market globally in 2017 in terms of sales revenue. This is attributed to the ever-increasing population in Asian countries such as India, Bangladesh, Indonesia, and Myanmar, along with the growing organized retail sector in the region.
The increasing working women population with limited time to focus on their baby’s nutritional needs, is pushing the parents to use baby foods. It has become one of the essential foods for babies of working mothers. The hectic lifestyle of mothers is pushing the growth of baby food market.
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The other major companies in the market include Danone SA, Perrigo Company PLC, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, H. J. Heinz Company, Bellamy’s Organic Pty Ltd, Hain Celestial Group, The Campbell Soup Company, and Royal FrieslandCampina N.V.