Due to increasing health awareness worldwide, consumers are seeking healthier, more refreshing substitutes for carbonated drinks. Energy and Sports Drinks are rapidly replacing the share of carbonated drinks in the soft-drink market and have shown a rapid growth, over a past few years. Energy drinks have transitioned from being a niche product to one of the fastest growing product in the global drinks market. With the coming of the Obesity pandemic and increased number of diabetic patients, there is a tremendous potential for growth in the market of sugar-free drinks.
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Energy drinks, almost always, have been marketed as an alternative to carbonated drinks. Increasing demand for convenience beverages, changing lifestyle in Asia-Pacific region, increasing income, rising sports activities and urbanisation are the major reasons behind the anticipated growth. An enhanced network of convenience stores has also contributed in expanding the market. Efficient marketing and an emphasis on branding will remain crucial to the success of energy-drink brands. Energy drinks, although healthier, have known to have some side-effects, blamed upon caffeine, a major component of energy drinks. Consumers seek variations in daily drinks, which include hydration, duration of the freshness’ provided and preventive measures taken for specific health conditions, like allergies. Energy drinks with caffeine presence are high in demand as it helps the consumers to regain energy and increase their stamina.
The market faces stiff competition from packaged juice and malted health drinks. Their cheaper price, lesser side-effects and a longer presence in the market provide a challenge for the growth of Energy Drinks market.
Globally, energy drinks with caffeine, lead the market. On the basis of type, the Global Energy Drink Market can be segmented into isotonic, hypertonic, hypotonic. On the basis of Ingredient Types, it is divided into aqua/water and additives. Additives include sweeteners, flavours, acidulants polysaccharides and oligosaccharides. By packaging, it can be divided into Bottles, Cans and Tins. From the past few years, Cans have been the major market share holder. With regard to the availability of customer, sales and distribution channels such as convenience stores (with 50% share), supermarkets and mass merchandisers play a critical role.
North America is the major consuming market for energy drinks due to health concerns and awareness. Asia-Pacific is a growing market due to the changing demographics and increasing disposable income. Europe is an emerging market poised to grow at a healthy rate due to growing consumer adoption rate as a result of increased marketing efforts by key players. Children and adolescents are the main target groups for manufacturers.
Key players in the industry include Red Bull GmbH (Austria) and American companies like PepsiCo, Hansen Natural Corp., and The Coca-Cola Company.
Report ContentsRegional AnalysisReport Highlights
Market Drivers, Restraints and Opportunities
Market Size & Forecast 2016 to 2022
Supply & Demand Value Chain
Market – Current Trends
Competition & Major Companies
Technology and R&D Status
Porters Five Force Analysis
Strategic and Critical Success Factor Analysis of Key Players
US and Canada
Mexico, Brazil, Argentina and Rest of Latin America
EU5 (Germany, France, Italy, Spain, U.K.)
Nordic Countries (Denmark, Finland, Norway, and Sweden)
Benelux (Belgium, The Netherlands, and Luxembourg)
Rest of Western Europe
Rest of Eastern Europe
Australia and New Zealand
Rest of Asia Pacific
Middle East and Africa
GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
Rest of Middle East and Africa
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Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
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Market dynamics of the industry
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Research Status and Technology Overview
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