The increasing demand for ready-to-eat meals and bakery and confectionary products has been driving the growth of the global food colors market. The increasing disposable income of consumers has led to the growth of packed food products, as well as the restaurants industry.
The increasing population, especially in Asia-Pacific has been creating significant demand for food items including bakery, confectionery, and prepared foods.
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Food color is a type of additive that imparts color, when added to food or drink. They are available in several forms, such as liquid, powder, gel and paste. The colors are added to the food for serving several purposes, such as influencing the perception of the consumer, as people relate color to flavors.
The demand for natural food colors has been up surging, due to increasing consumer awareness about the health hazards caused by synthetic food colors used in the food.
The food processors and manufacturers companies, such as Kraft, Taco Bell, Pizza Hut, Subway, Nestle, General Mills, Papa John’s and Campbell Soup Company are making changes to their product offerings, and g introducing products with more natural colors.
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The major markets in Europe include the U.K., France, Germany, and Italy. The key markets in Asia-Pacific include China, India, Japan, and Australia. The major players in the market include Sensient Technologies Corporation, D.D. Williamson & Co. Inc., Dohler Group, Royal DSM N.V., Cargill Inc., Danisco, BASF, and Kalsec Inc.
Global Food Colors Market Segmentation:
- Synthetic Food Colors
- Carminic Acid and Carmine
- Spirulina Extract
- Natural Food Colors
- Meat and Poultry
- Frozen Foods