The market is mainly driven by growing geriatric population, rising prevalence of skin diseases and hair loss, and increasing healthcare expenditure.
Based on type of device, the beauty devices market in the U.S. is categorized into hair removal, cleansing, acne, light/LED therapy and photorejuvenation, oxygen and steamer, hair growth, dermal rollers, cellulite reduction, and other devices.
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In terms of usage, the beauty devices market has been categorized into salon, spa, at-home and others. During the forecast period, the market is expected to witness the highest growth in the at-home beauty devices category, at a CAGR of 19.3%. Various facial therapies and body treatments offered at salons and spas can be done at home, with the help of these devices. The demand for at-home devices is also increasing, due to their ergonomic designs and portability.
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In order to increase their market share, key players in the beauty devices industry of the U.S. are acquiring other companies operating in the domain. For instance, in May 2018, L’Oréal SA (L’Oréal) announced 100% acquisition of Nanda Co. Ltd., a Korean lifestyle make-up and fashion company. With this acquisition, L’Oréal plans to expand the sales of its 3CE cosmetics brand, internationally. The company expects to complete the transaction in two months, after receiving customary regulatory approvals.
Some of the other key players operating in the beauty devices market in the U.S. are Nu Skin Enterprises Inc., Panasonic Corporation, Lumenis Ltd., Home Skinovations Ltd., The Procter & Gamble Company, Syneron Medical Ltd., iluminage Beauty Inc., Koninklijke Philips N.V., and Carol Cole Company.